The Frye Company Opens 6th Store at Ponce City Market
A leading producer of quality leather boots, bags and accessories for men and women since 1863, The Frye Company opened its sixth store nationwide and first in Atlanta at Ponce City Market on August 7, 2015. The new 4,000+ square foot flagship store showcases the breadth of the brand’s finely manufactured footwear and accessories for men, women and children and maintains the tradition of quality and craftsmanship that has been the hallmark of The Frye Company for 152 years.
The store draws inspiration from vintage artisan workshops, incorporating details in the furniture, lighting and displays. Raw materials used throughout the store, are left to weather with age and use. The store’s most dramatic feature, is an enormous installation known to the brand as the “chandelier”, consisting of 7,000 leather straps holding Frye’s signature harness rings. Surrounding the “chandelier” are shelving units inspired by a craftsman’s toolbox from the turn of the century.
The curated environment, designed by Frye’s in-house team, in partnership with Carlton Architecture of New York, captures the spirit and essence of the brand’s 152-year history, while incorporating unique characteristics of the locale. The Ponce City Market store experience is a sensory journey, the ultimate combination of the rich leathers, craftsmanship and history.