Today’s high-performing assets mix retail with national AND local restaurants. Identifying local players that reflect the personality of the community, cultivate loyal clientele and have staying power is critical to creating a balanced restaurant mix. A center benefits from the frequent visits of those loyal restaurant patrons. Tisha Maley discovered and secured local restaurants in Atlanta’s Phipps Plaza and across from Charlotte’s SouthPark Mall that enhanced the overall energy of the centers and have performed beyond expectations.
When CowFish opened at the Village at SouthPark in 2010, it was a new concept and unknown brand. The Village at Southpark needed an anchor and traffic driver and Maley was impressed with how the Cowfish partners tailored their brand to appeal to the market. Respected restauranteurs, the Cowfish partners created a menu that combined sushi and burgers, which was unusual but had a broad appeal. Today, Cowfish sales are over $1,000 psf and a second location has opened in Raleigh, NC.
Yebo Restaurant at Phipps Plaza was a new concept for an established Atlanta restauranteur who had developed a loyal following of affluent clientele at his first restaurant, 10 Degrees South. Tisha Maley discerned that these customers were also Phipps Plaza shoppers and had confidence in the Yebo concept’s potential. The new restaurant opened in 2012 with a South African menu and a lively vibe, which complemented the existing restaurant mix of Phipps. Today, the restaurant performs close to $1,000 psf and has plans to add additional locations to the market.